乔布斯传之节选34

Cinderella

from Chapter 34

Among Jobs’s quirks was his attitude toward money. When he returned to Apple in 1997, he portrayed himself as a person working for $1 a year, doing it for the benefit of the company rather than himself. Nevertheless he embraced the idea of option megagrants—granting huge bundles of options to buy Apple stock at a preset price—that were not subject to the usual good compensation practices of board committee reviews and performance criteria.

When he dropped the “interim” in his title and officially became CEO, he was offered (in addition to the airplane) a megagrant by Ed Woolard and the board at the beginning of 2000; defying the image he cultivated of not being interested in money, he had stunned Woolard by asking for even more options than the board had proposed. But soon after he got them, it turned out that it was for naught. Apple stock cratered in September 2000—due to disappointing sales of the Cube plus the bursting of the Internet bubble—which made the options worthless.

Making matters worse was a June 2001 cover story in Fortune about overcompensated CEOs, “The Great CEO Pay Heist.” A mug of Jobs, smiling smugly, filled the cover. Even though his options were underwater at the time, the technical method of valuing them when granted (known as a Black-Scholes valuation) set their worth at $872 million. Fortune proclaimed it “by far” the largest compensation package ever granted a CEO. It was the worst of all worlds: Jobs had almost no money that he could put in his pocket for his four years of hard and successful turnaround work at Apple, yet he had become the poster child of greedy CEOs, making him look hypocritical and undermining his self-image. He wrote a scathing letter to the editor, declaring that his options actually “are worth zero” and offering to sell them to Fortune for half of the supposed $872 million the magazine had reported.

Sophie

要说乔布斯的怪癖，其中之一便是他对金钱的态度。1997年重回苹果公司时，他就把自己描述成这样一种人：可以只领一美元的年薪，这样做是为公司的利益，而非他自己。不过，他对期权发放政策十分推崇——大量授权以既定价格购买苹果公司的股票，尽管这种政策向来不受董事会省查和业绩考核约束。
    千禧年伊始，乔布斯终于甩掉头衔中的“临时”二字，正式成为CEO，他从埃德•伍拉德和董事会那儿得到了大量期权（还有那架飞机）。有悖于他一直精心维护的蔑视金钱的形象，他索要的期权数量甚至比董事会提议的还要多，着实让伍拉德大跌眼镜。不过在他将这些期权放入囊中后没多久，这一切都变得毫无意义了。受Cube令人失望的销量拖累，加之互联网泡沫的破裂，苹果公司的股价从2000年9月一路下滑，致使这些期权变得一钱不值。
    《财富》杂志2001年6月刊登了一篇题为“薪酬大盗CEO”的封面报道，直指CEO薪酬过高的问题，这无疑更是雪上加霜。那期杂志的封面上就是洋洋得意的乔布斯。虽然他所持有的期权此时并无价值，但这些期权当初被授予的时候，技术估值方法（被称为“布莱克-斯科尔斯估值法”）给它们的定价是8.72亿美元。《财富》声称这绝对是“有史以来”给予CEO的最丰厚的一笔报酬。最糟糕的是：用4年的艰辛工作带领苹果成功复苏的乔布斯，兜里几乎没有一分钱，此时却成了贪婪CEO的典型代表，这让他看起来像是一个伪君子，损害了他的自我形象。他给编辑写了一封言辞激烈的信，表示自己的期权实际上“价值为零”，既然《财富》报道的价值是8.72亿美元，他很乐意把这些期权打五折卖给《财富》杂志社。

tingting

看轻金钱的态度是乔布斯的怪癖之一。1997年他回到苹果时声称自己可以年薪只拿1美元,只注重公司利益而绝非个人利益。不过他丝毫不受根据董事会委员会审核以及业绩标准实施的平时优惠补偿措施的影响，他还是欣然采纳了期权的巨型授予这一观点——授予大套期权，以预调价格购买苹果公司的股票。
而在他丢掉头衔的“临时”二字，正式成为CEO后, 埃德•伍拉德和董事会在2000年初授予了他一大笔经费（还有架飞机）,但他索要的期权甚至超出了董事会的预算，这着实让伍拉德感到震惊，因为这与他之前塑造的对金钱不感兴趣的形象完全不符。但是这些期权在他名下不久就变得一文不值了。由于多维数据集不堪入目的销售现状，加上互联网泡沫的破裂，2000年9月苹果公司的股价步入了萎靡，期权也就失去了其价值。
更糟的是《财富》2001年6月期的封面故事就是关于给予CEO的过度补偿 ,标题为“薪酬大盗CEO”，占满封面的就是乔布斯自鸣得意的微笑脸庞。尽管当时他的期权并未公开,但根据科学估计(布莱克-斯科尔斯估价)其价值多达8.72亿美元。《财富》宣称这是“迄今”授予过CEO的最高补偿方案。可谁能料想其局面竟是这般田地，乔布斯在苹果公司四年的艰辛打拼并且成功地扭亏为盈，换来的却是没捞到一分钱，这张海报还让他成了贪婪的CEO们的代表, 尽显虚伪, 败坏了自我形象。他给编辑写了一封言语犀利的信, 愤懑地表示其实他的期权“一文不值”，若不信则很想以报道的8.72亿美元的一半卖给《财富》。