乔布斯传之节选24

Cinderella

from Chapter 24

“It’s rare that you see an artist in his thirties or forties able to really contribute something amazing,” Jobs declared as he was about to turn thirty.

That held true for Jobs in his thirties, during the decade that began with his ouster from Apple in 1985. But after turning forty in 1995, he flourished. Toy Story was released that year, and the following year Apple’s purchase of NeXT offered him reentry into the company he had founded. In returning to Apple, Jobs would show that even people over forty could be great innovators. Having transformed personal computers in his twenties, he would now help to do the same for music players, the recording industry’s business model, mobile phones, apps, tablet computers, books, and journalism.

*********************************
Huge cheers erupted when a picture of Jobs from 1984 was flashed on the overhead screen. “Steve! Steve! Steve!” the crowd started to chant, even as he was still being introduced. When he finally strode onstage—wearing a black vest, collarless white shirt, jeans, and an impish smile—the screams and flashbulbs rivaled those for any rock star. At first he punctured the excitement by reminding them of where he officially worked. “I’m Steve Jobs, the chairman and CEO of Pixar,” he introduced himself, flashing a slide onscreen with that title. Then he explained his role at Apple. “I, like a lot of other people, are pulling together to help Apple get healthy again.”

As he spoke, his passion poured forth with increasing intensity, and he began saying “we” and “I”—rather than “they”—when referring to what Apple would be doing. “I think you still have to think differently to buy an Apple computer,” he said. “The people who buy them do think different. They are the creative spirits in this world, and they’re out to change the world. We make tools for those kinds of people.” When he stressed the word “we” in that sentence, he cupped his hands and tapped his fingers on his chest. And then, in his final peroration, he continued to stress the word “we” as he talked about Apple’s future. “We too are going to think differently and serve the people who have been buying our products from the beginning. Because a lot of people think they’re crazy, but in that craziness we see genius.” During the prolonged standing ovation, people looked at each other in awe, and a few wiped tears from their eyes. Jobs had made it very clear that he and the “we” of Apple were one.

hebyjiao

“你很少能看见一个艺术家在他三十或者四十岁的时候还能创造出令人惊叹的作品。”乔布斯在他即将三十岁的时候这样说道。
在乔布斯三十岁的时候，自从1985年他离开苹果的十年间，这句话确实不假。但是在1985年当他步入四十岁之后，却成就更加显著。那一年《玩具总动员》上映，第二年苹果收购了NeXT，使得他重新回到他创建的公司。回到苹果的事实，乔布斯向世人证实即使超过四十岁的人也可以是最好的创新者。二十几岁的时候，他就改装了个人电脑。现在他将同样改变音乐播放器和唱片的产业模式，移动电话，应用软件，平板电脑，书籍以及新闻业。
当乔布斯1984年的照片出现在头顶上的大屏幕时，观众响起了热烈的掌声，甚至当他还在被主持人介绍的时候，“史蒂夫，史蒂夫，史蒂夫！”观众就开始呼喊起来。当他终于出现在舞台上的时候——穿着黑色背心，无领白色衬衫，牛仔裤和顽皮的微笑，现场的尖叫和闪光甚至超过了任何摇滚明星。首先他通过介绍他自己的正式职务来是现场安静下来。“我是史蒂夫•乔布斯，皮克斯的主席和CEO。”他这样自我介绍，与此同时大屏幕上还展示了这个标题。然后他介绍了他在苹果中扮演的角色。“想很多其他的人一样，我们一起努力帮助苹果健康起来。”
在他讲话的时候，他的热情越来越强烈的喷发出来，当他说到苹果应该怎么做时，他开始说“我们”和“我”而不是“他们”。“我认为你们要买苹果电脑时还是要多考虑一些，”他说道，“买苹果电脑的人就是要深思熟虑，他们是这个世界上创新的灵魂，他们要去改变世界，我们只为这样的人来生产工具。”当他强调这句话中“我们”这个单词的时候，他双手环成杯形，手指点向自己的胸脯。然后，在结束语中，当他谈到苹果的未来时，他继续强调“我们”这个单词。“我们也要用不同的思维方式，为那些从一开始就使用我们产品的人服务。因为虽然很多人认为这很疯狂，但是在这样的疯狂中我们看到了天才的一面。”在如雷的掌声中人们纷纷站立起来，满怀敬畏的相互看着，有几个人甚至在擦去眼角的泪水。乔布斯清楚地表明，他和苹果的“我们”是在一起的。