乔布斯传之节选36

Cinderella

from Chapter 36

On many of his major projects, such as the first Toy Story and the Apple store, Jobs pressed “pause” as they neared completion and decided to make major revisions. That happened with the design of the iPhone as well. The initial design had the glass screen set into an aluminum case. One Monday morning Jobs went over to see Ive. “I didn’t sleep last night,” he said, “because I realized that I just don’t love it.” It was the most important product he had made since the first Macintosh, and it just didn’t look right to him. Ive, to his dismay, instantly realized that Jobs was right. “I remember feeling absolutely embarrassed that he had to make the observation.”

The new design ended up with just a thin stainless steel bezel that allowed the gorilla glass display to go right to the edge. Every part of the device seemed to defer to the screen. The new look was austere, yet also friendly. You could fondle it. It meant they had to redo the circuit boards, antenna, and processor placement inside, but Jobs ordered the change. “Other companies may have shipped,” said Fadell, “but we pressed the reset button and started over.”

When the iPhone went on sale five months later, at the end of June 2007, Jobs and his wife walked to the Apple store in Palo Alto to take in the excitement. Since he often did that on the day new products went on sale, there were some fans hanging out in anticipation, and they greeted him as they would have Moses if he had walked in to buy the Bible. Among the faithful were Hertzfeld and Atkinson. “Bill stayed in line all night,” Hertzfeld said. Jobs waved his arms and started laughing. “I sent him one,” he said. Hertzfeld replied, “He needs six.”

The iPhone was immediately dubbed “the Jesus Phone” by bloggers. But Apple’s competitors emphasized that, at $500, it cost too much to be successful. “It’s the most expensive phone in the world,” Microsoft’s Steve Ballmer said in a CNBC interview. “And it doesn’t appeal to business customers because it doesn’t have a keyboard.” Once again Microsoft had underestimated Jobs’s product. By the end of 2010, Apple had sold ninety million iPhones, and it reaped more than half of the total profits generated in the global cell phone market.

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在许多重大项目上，如《玩具总动员1》和苹果专卖店，乔布斯都会在其接近尾声的时候突然停下来，要求作出重大修改。iPhone的设计也如此。其最初设计是将玻璃屏幕嵌入铝合金外壳。而一个周一早晨，乔布斯突然对艾弗说：“我昨晚一夜没睡，因为我觉得我就是不喜欢它。”iPhone是自第一台麦金塔问世后乔布斯最重要的产品，可他就是不喜欢它。艾弗感到很沮丧，瞬间意识到乔布斯说的没错，他说：“我记得自己当时非常尴尬，因为居然是他发现了这个问题。”
新的设计出来了，手机的正面是金刚玻璃，一直延伸到边缘，与薄薄的不锈钢斜边相连接。手机的每个零件似乎都是为了屏幕而服务。新设计的外观非常简朴亲切，让人忍不住想要抚摸。而这也意味着，必须重新设计制作手机内部的电路板、天线和处理器，但是乔布斯觉得应该改动。法德尔说：“其他公司做了这么长时间，但是我们按下了复位键，重新来过。”
5个月后，即2007年6月底，iPhone上市销售，乔布斯和妻子前往位于帕洛奥图的苹果专卖店，感受人们的兴奋。由于乔布斯经常在新产品开始销售的第一天去店里，所以有些粉丝已等在专卖店里期待他的到来，他们跟他打招呼，就好像他们能碰到摩西去买《圣经》的情形一样。赫茨菲尔德和阿特金森也出现在忠实粉丝中间。“比尔排了一晚上的队。”赫茨菲尔德说。乔布斯挥了挥手臂，笑了起来；“我送了他一部。”赫茨菲尔德回答：“他要6个。”
iPhone立刻被博客奉为“耶稣手机”。但是苹果公司的竞争对手强调，售价500美元很难成功。“这是世界上最贵的手机微软公司的史蒂夫•鲍尔默在接受美国全国广播公司财经频道（CNBC)的采访时这样说道。“但它确实对商务人士没有吸引力，因为没有键盘。”微软又一次低估了乔布斯的产品。至2010年底，苹果公司已售出9 000万部iPhone，其利润占全球手机市场利润总额的一半以上。

pengwenato

当诸如《玩具总动员1》和苹果专卖店等许多重要项目接近尾声的时候，乔布斯会突然叫停，而决定作出重大修改。Iphone的设计也不例外，其最初的设计师把玻璃屏镶嵌进铝合金的壳子中。一个周一的早上，乔布斯去看望艾弗。乔布斯说：“昨晚我一夜无眠，因为我意识到了我就是不喜欢它。”这是自它发明第一台麦金塔电脑以来最重要的一个产品，但我就是看不上它。令艾弗郁闷的是，他突然觉得乔布斯是对的：“我依然清楚地记得当时我多么的尴尬，因为是乔布斯发现了这个问题。”
设计变为手机正面是金刚玻璃，一直延伸到边缘，与薄薄的不锈钢斜边相连接。这个设备的每个部分都衬托到了屏幕。这个新的外观非常简朴，亲切，会让人忍不住想要抚摸。这也意味着他们不得不重新设计线路板，天线和内部处理程序，但是乔布斯还是宣布必须改变。法德尔说：“其他公司可能已经定型了，但是我们按下了复位键，重新再来。”
当五个月后，也就是2007年6月底时iPhone上市的时候，乔布斯和他的妻子来到了普洛阿尔托的苹果专卖店来感受那里的兴奋。因为在新产品上市的时候他通常都会亲临现场，所以已经有很多粉丝在现场等候，他们和他打招呼，就像在买《圣经》时跟摩斯打招呼一样。赫茨菲尔德和阿特金森也在粉丝当中等候着。乔布斯挥动手臂，笑着是说：“我已经送了他一部了。”赫茨菲尔德回答道：“他需要6部。”
iPhone立即在微博中称为“耶稣手机”。但是苹果公司的竞争者强调，500美元一部手机很难成功。在CNBC采访中，微软史蒂夫•鲍尔默说道：“这是世界上最贵的手机。因为没有键盘，它不受商业人士的欢迎。”微软又一次低估了乔布斯的产品。截至2010年，苹果公司已售出9000万部手机，它的利润超过全球手机市场利润的一半。