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In the first two chapters of Part One in Amusing Ourselves to Death, which were titled "The Medium is the Metaphor" and "Medium as Epistemology," Neil Postman explains how media—particularly the shift from print to television—has transformed the ways we communicate, think, and perceive the world. He highlights television’s gradual dominance in American culture, arguing that it led to the decline of serious, rational public discourse and a societal shift toward triviality and entertainment-driven interactions.

In Chapter 1, Postman posits that different media function like metaphors, shaping our understanding of reality. The form of a medium, he argues, dictates the content it can convey. For instance, the prevalence of short videos in daily life today fosters a mentality geared toward instant gratification and fast-paced entertainment. Even our perception of reality is subtly reshaped—views on current events, for example, may be skewed by the subjective, fragmented narratives prevalent in digital media. It is ture and worrying.

Chapter 2 examines how media influence our definitions of truth and knowledge. Postman contends that each medium carries a unique "resonance" that shapes how we interpret information. This idea makes me think about the evolution of advertising. From my parents’ accounts, print ads in newspapers and magazines once dominated. During my childhood, dynamic TV commercials took center stage, with classic advertisements like Naobaijin becoming common memories. Today, internet ads—especially those on short-video platforms—often connect more deeply with audiences than traditional media. Even my parents have purchased products solely based on their viral ads on short videos. This transformation shows media’s profound impact in our daily life.